🆚 OpenX vs. TripleLift
- 📈 OpenX is three times more popular than TripleLift.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 TripleLift is more popular in Finland, Peru, and New Caledonia.
Statistics based on 3.6M+ analyzed websites. About this data
OpenX
TripleLiftType
Advertising technology
Advertising technology
About
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
TripleLift is a programmatic advertising platform focused on native ads.
Headquarters
Pasadena, California, United States
New York, United States
Categories
Advertising › Rank #26
Advertising › Rank #51
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 2.9 times more popular than TripleLift.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and the United Kingdom, while TripleLift is more popular in Finland, Peru, and New Caledonia.
United States
Germany
United Kingdom
Turkey
France
Poland
Italy
Spain
Netherlands
Russia
Awards
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Germany in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- 🔥 20th most popular in the United States in the Advertising category.
- ⬆️ 22nd most popular in the Netherlands in the Advertising category.
- ⬆️ 32nd most popular in the Netherlands in the Advertising category.
- ⬆️ 34th most popular in Germany in the Advertising category.
- ⬆️ 38th most popular in France in the Advertising category.
- ⬆️ 38th most popular in Italy in the Advertising category.
- ⬆️ 39th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular among sites focused on general news, business, and blogs and wiki, while TripleLift is more commonly used on online shopping, fashion and beauty, and real estate sites.
General News
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Fashion/Beauty
Entertainment
Finance/Banking
Health
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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PubMatic
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AdRoll🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.