🆚 Permutive vs. Piano

Compare technologies based on real-world usage data *

Type

Data management platform
Data management platform

About

Permutive is a real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent.

Piano Platform is a unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

It enables organizations to ingest behavioral and profile data in real time, build audience segments using machine-learning-driven propensity models, export them to activation systems, and measure results through dashboards and REST/GraphQL APIs.

Headquarters

London, United Kingdom
Amsterdam, Netherlands

Website

Pricing

Depends on volume
Free version ❌
Custom

Categories

DMP › Rank #7
DMP › Rank #5
Analytics › Rank #56

Popularity

Determined by the number of sites using each technology.

The Piano DMP is 1.5 times more popular than Permutive.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Piano is more popular in the United Kingdom, the United States, and France, while Permutive is more popular in Canada, Spain, and Italy.
United Kingdom
United States
France
Germany
Canada
Romania
Spain
Japan
Finland
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Piano is more popular among sites focused on general news, entertainment, and business, while Permutive is more commonly used on sports, blogs and wiki, and marketing and merchandising sites.
General News
Entertainment
Sports
Blogs/Wiki
Business
Marketing/Merchandising
Portal Sites
Finance/Banking
Recreation/Hobbies
Forum/Bulletin Boards

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#125
#157
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.