🆚 PushOwl vs. Salesforce Marketing Cloud

Type

Push notification platform
Marketing automation platform

About

PushOwl is an omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

It supports automated campaigns for abandoned carts, back-in-stock and price-drop alerts, welcome and browse-abandonment messages, customer segmentation based on behavior, performance analytics, and customizable opt-in widgets.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Paris, France
San Francisco, California, United States

Website

Pricing

Free version ✔️ Basic Bundle: 500 emails and 500 web push per month
Plus Bundle
(500+ emails, 10K+ web push)
$19+/month
Power Bundle
(500+ emails, 25K+ web push)
$79+/month
SMS $10/1K credits
Free version ❌
Marketing Cloud
Starter $25/user/month
Growth Edition $18,000/year
Advanced Edition $39,000/year
Add-ons
Salesforce Personalization $96,000/year
Marketing Intelligence $120,000/year
Loyalty Management $240,000/year

Categories

Push Notifications › Rank #12
Push Notifications › Rank #3
Marketing Automation › Rank #27
Marketing Automation › Rank #5
Email Marketing › Rank #32
CDP › Rank #4
Personalization › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 9 times more popular than PushOwl.
Total websites

Market share

Push Notifications
Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom, while PushOwl is more popular in Pakistan and Ukraine.
United States
Japan
United Kingdom
Australia
Germany
France
Canada
Spain
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular than PushOwl in all market segments.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Software/Hardware
Fashion/Beauty
Education/Reference
Health
Internet Services
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#8,600
#16,890
View more ➝
Name
Rank
#1,085
View more ➝

See also

🗃️ About This Data