🆚 Tripadvisor vs. Trustpilot

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

Tripadvisor is a global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide.

It provides review widgets and booking tools for websites, supports millions of listings across travel categories, and offers review moderation, traveler rankings, and badges.

Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.

Headquarters

Needham, Massachusetts, United States
Copenhagen, Denmark

Website

Pricing

Booking fee5-20%
Free version ✔️50 monthly review invitations, disallows embedding of reviews
Plus
(200 review invites)
$3,588+/year
Premium
(500 review invites)
$7,548+/year
Advanced
(5,000 review invites)
$13,188+/year
EnterpriseCustom

Categories

Customer Reviews › Rank #2
Customer Reviews › Rank #1

Popularity

Determined by the number of sites using each technology.

The Trustpilot customer review website is 1.6 times more popular than Tripadvisor.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Trustpilot is more popular in the United Kingdom, the Netherlands, and Italy, while Tripadvisor is more popular in the United States, Spain, and Australia.
United Kingdom
United States
Netherlands
Italy
France
Germany
Denmark
Spain
Australia
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Trustpilot is more popular among sites focused on online shopping, marketing and merchandising, and business, while Tripadvisor is more commonly used on travel, recreation and hobbies, and restaurants sites.
Online Shopping
Travel
Marketing/Merchandising
Business
Internet Services
Fashion/Beauty
Finance/Banking
Recreation/Hobbies
Education/Reference
Real Estate

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.