⚡ CRM in Estonia

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, customer relationship management systems are used on 2.3% of websites from Estonia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Estonia in 2026, based on market share.

The most popular is Zendesk with an impressive share of 38.4%, followed by HubSpot CRM with 27.2% and Brevo with 13.9%.

Zendesk 38.4%
HubSpot CRM 27.2%
Brevo 13.9%
ActiveCampaign 6%
Pipedrive 4%
Bitrix24 3.3%
Odoo 2.6%
Salesforce 2.6%
Microsoft Dynamics 365 2%
amoCRM 1.3%
Keap 1.3%
Choice QR 1.3%
GA Connector 0.7%
Kustomer 0.7%
Zoho CRM 0.7%

🚀 Highlights

Here is a list of the top systems that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Zendesk ^(-1)
5. Pipedrive ^(-10)
7. Odoo ^(-1)
10. amoCRM ^(-13)
11. Keap ^(-6)
12. Choice QR ^(-34)
13. GA Connector ^(-12)
14. Kustomer ^(-7)
16. Freshsales ^(-4)

✨ Best CRM Systems

Below is a more detailed list of 17 CRM systems used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	38.4%
2	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	27.2%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	13.9%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6%
5	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	4%
6	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	3.3%
7	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	2.6%
8	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	2.6%
9	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	2%
10	amoCRM Moscow, Russia A Russian cloud-based CRM platform that enables businesses to manage leads, track deals, and communicate with customers across messaging and social channels. 8,999 RUB+/year	1.3%
11	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	1.3%
12	Choice QR Prague, Czech Republic A Czech restaurant management platform that provides an all-in-one system for digital menus, online ordering, payments, and customer management. €40+/month	1.3%
13	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	0.7%
14	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.7%
15	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	0.7%
16	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.7%
17	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.7%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,429 websites from Estonia.
We currently track the presence of 64 CRM systems across the web.
Of these, 17 were detected on websites from Estonia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.