⚡ CRM in Estonia

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, customer relationship management systems are used on 1.7% of websites from Estonia.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Estonia in 2026, based on market share.

The most popular is Zendesk, which dominates the market with an overwhelming 56.3% share.
It is followed by Brevo with 10.3% and Pipedrive with 6.9%.

Zendesk 56.3%
Brevo 10.3%
Pipedrive 6.9%
Odoo 5.7%
HubSpot CRM 4.6%
Bitrix24 4.6%
ActiveCampaign 3.4%
Choice QR 3.4%
Salesforce 2.3%
Kustomer 1.1%
Keap 1.1%
GA Connector 1.1%
amoCRM 1.1%
Zenchef 1.1%

🚀 Highlights

Here is a list of the top systems that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-1)
3. Pipedrive ^(-12)
4. Odoo ^(-4)
8. Choice QR ^(-38)
10. Kustomer ^(-10)
11. Keap ^(-1)
12. GA Connector ^(-14)
13. amoCRM ^(-10)
14. Zenchef ^(-2)

✨ Best CRM Systems

Below is a more detailed list of 14 CRM systems used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	56.3%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	10.3%
3	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	6.9%
4	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	5.7%
5	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	4.6%
6	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	4.6%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.4%
8	Choice QR Prague, Czech Republic A Czech restaurant management platform that provides an all-in-one system for digital menus, online ordering, payments, and customer management. €40+/month	3.4%
9	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	2.3%
10	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	1.1%
11	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	1.1%
12	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	1.1%
13	amoCRM Moscow, Russia A Russian cloud-based CRM solution rebranded as Kommo for the global market. 595 RUB+/user/month	1.1%
14	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	1.1%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,261 websites from Estonia.
We currently track the presence of 63 CRM systems across the web.
Of these, 14 were detected on websites from Estonia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.