⚡ CRM in Sweden

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, customer relationship management systems are used on 3.7% of websites from Sweden.

Statistics based on 35K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Sweden in 2026, based on market share.

The most popular is HubSpot CRM with an impressive share of 49.8%, followed by Zendesk with 20.9% and Upsales with 9.6%.

HubSpot CRM 49.8%
Zendesk 20.9%
Upsales 9.6%
Brevo 8.6%
ActiveCampaign 6.2%
Microsoft Dynamics 365 5.3%
Salesforce 4.5%
Pipedrive 1.5%
HighLevel 0.7%
Zenchef 0.7%
Odoo 0.6%
Freshsales 0.5%
Zoho CRM 0.2%
Daktela 0.2%
Kustomer 0.2%

🚀 Highlights

Here is a list of the top systems that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Upsales ^(-42)
6. Microsoft Dynamics 365 ^(-3)
8. Pipedrive ^(-7)
9. HighLevel ^(-2)
10. Zenchef ^(-2)
12. Freshsales ^(-8)
14. Daktela ^(-17)
15. Kustomer ^(-6)
16. Gist ^(-17)
17. User.com ^(-22)

✨ Best CRM Systems

Below is a more detailed list of 22 CRM systems used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	49.8%
2	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	20.9%
3	Upsales Stockholm, Sweden A CRM built specifically for SaaS companies that manages subscriptions, provides AI pipeline recommendations, and Keeps track of ARR changes, and forecasting future revenues. $$$	9.6%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	8.6%
5	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	6.2%
6	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	5.3%
7	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	4.5%
8	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.5%
9	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.7%
10	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.7%
11	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	0.6%
12	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.5%
13	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	0.2%
14	Daktela Prague, Czech Republic A cloud-based omnichannel CCaaS platform that combines AI chatbots, voicebots, intelligent call routing, and an integrated CRM module. €30+/user/month	0.2%
15	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.2%
16	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.08%
17	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.08%
18	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	0.08%
19	Spotler The Hague, Netherlands A modular customer engagement platform that provides marketing automation, email marketing, and multichannel campaign management. €350+/month	0.08%
20	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	0.08%
21	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.08%
22	Neon CRM Chicago, Illinois, United States A cloud-based CRM platform designed for nonprofits and mission-driven organizations. $99+/month	0.08%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 35,288 websites from Sweden.
We currently track the presence of 64 CRM systems across the web.
Of these, 22 were detected on websites from Sweden.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.