⚡ CRM in Sweden

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, customer relationship management systems are used on 2.3% of websites from Sweden.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Sweden in 2026, based on market share.

The most popular is Zendesk with an impressive share of 36.6%, followed by HubSpot CRM with 21.9% and Upsales with 11.2%.

Zendesk 36.6%
HubSpot CRM 21.9%
Upsales 11.2%
Brevo 9.5%
Salesforce 6.9%
ActiveCampaign 5.9%
Microsoft Dynamics 365 4.5%
Pipedrive 2.3%
HighLevel 1.2%
Freshsales 0.9%
Zenchef 0.6%
Odoo 0.6%
Agile CRM 0.3%
Kustomer 0.3%
Daktela 0.3%

🚀 Highlights

Here is a list of the top systems that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Upsales ^(-44)
7. Microsoft Dynamics 365 ^(-2)
8. Pipedrive ^(-7)
9. HighLevel ^(-2)
10. Freshsales ^(-9)
11. Zenchef ^(-5)
13. Agile CRM ^(-19)
14. Kustomer ^(-6)
15. Daktela ^(-16)
18. Gist ^(-15)

✨ Best CRM Systems

Below is a more detailed list of 21 CRM systems used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	36.6%
2	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	21.9%
3	Upsales Stockholm, Sweden A CRM built specifically for SaaS companies that manages subscriptions, provides AI pipeline recommendations, and Keeps track of ARR changes, and forecasting future revenues. $$$	11.2%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	9.5%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	6.9%
6	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	5.9%
7	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft. $65+/user/month	4.5%
8	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	2.3%
9	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	1.2%
10	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.9%
11	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	0.6%
12	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.6%
13	Agile CRM Dallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities. Free$14.99+/user/month	0.3%
14	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.3%
15	Daktela Prague, Czech Republic A cloud-based CCaaS platform for omnichannel contact centers, featuring AI chatbots and voicebots, intelligent call routing, and a CRM module. €30+/user/month	0.3%
16	Vcita Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments. $35+/month	0.1%
17	Neon CRM Chicago, Illinois, United States A cloud-based CRM platform designed for nonprofits and mission-driven organizations. $99+/month	0.1%
18	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.1%
19	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.1%
20	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	0.1%
21	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.1%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,833 websites from Sweden.
We currently track the presence of 63 CRM systems across the web.
Of these, 21 were detected on websites from Sweden.
Statistics were last calculated on May 4, 2026.
For more details, see our methodology and disclaimer.