Better Business Bureau

Arlington, Virginia, United States

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

According to our data, Better Business Bureau is the 6th most popular customer review platform on the web.
It has 6.3% of the customer review market share and is detected on 0.3% of all websites.

πŸ’Έ Pricing

Better Business Bureau is available in both free and paid versions.

Free version βœ”οΈBasic listing
Accreditation fee$510+/year

πŸ“Š Rankings and Market Share

Smart Keyword Research Tools

πŸ† Better Business Bureau Awards

⚑ Sites Using Better Business Bureau

We have data on 9,536 websites that use the Better Business Bureau customer review website. Here is a list of some of the top ranked ones.

The highest rated site using Better Business Bureau is surveymonkey.com.

πŸ“ˆ Usage Statistics

Most of the sites that use Better Business Bureau:

Most of the sites using Better Business Bureau are from the United States and Canada.

  • United States 91.4%
  • Canada 6.9%
  • United Kingdom 0.4%
  • France 0.2%
  • Australia 0.1%
  • Germany 0.1%
  • India 0.05%
  • Mexico 0.05%
  • Netherlands 0.05%
  • Other 0.8%

Most Better Business Bureau users speak English.

  • English 99.1%
  • Spanish 0.2%
  • Chinese 0.2%
  • Malay 0.1%
  • German 0.07%
  • French 0.05%
  • Portuguese 0.04%
  • Polish 0.02%
  • Swedish 0.02%
  • Other 0.2%

The Better Business Bureau customer review website is especially popular on .com top-level domains.

  • .com 88.1%
  • .org 3.3%
  • .net 3%
  • .ca 2.9%
  • .us 0.4%
  • .co 0.2%
  • .biz 0.2%
  • .info 0.2%
  • .edu 0.1%
  • Other 1.6%

The primary market segments for websites utilizing Better Business Bureau include marketing and merchandising, business, and online shopping.

  • Marketing/Merchandising 28%
  • Business 19.1%
  • Online Shopping 14.1%
  • Real Estate 5.7%
  • Finance/Banking 5.3%
  • Internet Services 4.4%
  • Health 4%
  • Travel 2.5%
  • Education/Reference 2.4%
  • Other 14.5%

πŸ•΅οΈ Similar Technologies

These are some of the best Better Business Bureau alternatives.

RankName
1
Yelp
San Francisco, California, United States

An American crowd-sourced review platform where users publish ratings and written feedback about local businesses.

Free$180+/month
1
Trustpilot
Copenhagen, Denmark

A global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

Free$299+/month
2
Tripadvisor
Needham, Massachusetts, United States

A global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide.

$$$
4
Clutch
Washington, DC, United States

A B2B marketplace that offers client feedback through verified reviews.

Free$499+/year
4
Trustindex
Budapest, Hungary

A subscription-based review management service that aggregates customer reviews and displays them on websites through customizable widgets.

$65+/year

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

Where is Better Business Bureau's headquarters?

Better Business Bureau is located in Arlington, Virginia, United States.

Does Better Business Bureau offer a free plan?

Yes, there is a free version with limited functionality.

How much does Better Business Bureau cost?

The pricing starts at $510 per year.

Is there a free trial available?

No, Better Business Bureau does not provide a free trial. However, a demo may be available.

Which country uses Better Business Bureau the most?

The majority of Better Business Bureau users are from the United States.

Who uses Better Business Bureau?

According to our data, Better Business Bureau is used on thousands of sites, including such established ones as surveymonkey.com, mashable.com, and blackfriday.com.

Do academic institutions use Better Business Bureau?

Yes. Overall, we know of 14 academic websites in the United States that use Better Business Bureau.

How does Better Business Bureau stack up against the competition?

Better Business Bureau is a very popular customer review platform, second only to 5 other customer review platforms we track.

What are the alternatives to Better Business Bureau?

Alternatives and possible competitors to Better Business Bureau may include Yelp, Clutch, and Trustpilot.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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