Permutive
Permutive is a real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent.
According to our data, Permutive is the 7th most popular data management platform on the web.
It has 5% of the DMP market share and is present on 0.04% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 7
- Market share: 5%
🏆 Permutive Awards
- 🥈 Second most popular in Ireland in the DMP category.
- 🥉 Third most popular in the United Kingdom in the DMP category.
- 🥉 Third most popular in Spain in the DMP category.
- 🥉 Third most popular in Canada in the DMP category.
- ⭐ 6th most popular in France in the DMP category.
⚡ Sites Using Permutive
We have data on 1,377 websites that use the Permutive DMP. Here is a list of some of the top ranked ones.
The highest rated site using Permutive is theguardian.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #55 | English | ||
| 2 | #56 | American English | ||
| 3 | #65 | United Kingdom | British English | |
| 4 | #97 | United States | English | |
| 5 | #104 | English | ||
| 6 | #114 | American English | ||
| 7 | #125 | English | ||
| 8 | #135 | Brazil | Brazilian Portuguese | |
| 9 | #140 | United States | American English | |
| 10 | #142 | United Kingdom | English | |
| 11 | #251 | United States | English | |
| 12 | #267 | United States | English | |
| 13 | #282 | United States | American English | |
| 14 | #383 | American English | ||
| 15 | #385 | Italy | Italian | |
| 16 | #401 | Argentina | Spanish | |
| 17 | #403 | France | French | |
| 18 | #408 | Spain | Spanish | |
| 19 | #428 | English | ||
| 20 | #437 | Spain | Spanish |
📈 Usage Statistics
Most of the sites that use Permutive:
- are located in the United Kingdom
- have content in English
- use the .com domain extension
- fall into the Sports category.
Most of the sites using Permutive are from the United Kingdom, Spain, and the United States.
- United Kingdom 26%
- Spain 14%
- United States 12.5%
- Canada 12.4%
- Ireland 3.6%
- Germany 3.4%
- France 2.8%
- Italy 2.6%
- Poland 2.3%
- Other 20.4%
Most Permutive users speak English or Spanish.
- English 75.4%
- Spanish 10.6%
- Chinese 2.4%
- French 1.9%
- Italian 1.7%
- German 1.5%
- Polish 1.2%
- Portuguese 1.2%
- Hebrew 0.8%
- Other 3.3%
The Permutive DMP is especially popular on .com and .co.uk top-level domains.
- .com 64.4%
- .co.uk 6.5%
- .es 4.3%
- .ca 2.9%
- .net 2.7%
- .ie 1.7%
- .org 1.6%
- .it 1.5%
- .de 1.2%
- Other 13.2%
The primary market segments for websites utilizing Permutive include sports, general news, and entertainment.
- Sports 20.4%
- General News 17.8%
- Entertainment 11.6%
- Blogs/Wiki 11.4%
- Business 5.1%
- Forum/Bulletin Boards 4.3%
- Marketing/Merchandising 3.9%
- Recreation/Hobbies 3.2%
- Portal Sites 2.5%
- Other 19.8%
🕵️ Similar Technologies
These are some of the best Permutive alternatives.
Oracle BlueKai🆚 Compare Alternatives
Compare Permutive to…
- 🕵️ Similar DMPs
- ⭐ Market leaders
- 💡 Featured alternatives
- 🔎 All options
Nexxen💬 Frequently Asked Questions
Where is Permutive's headquarters?
Permutive is located in London, United Kingdom.
Which country uses Permutive the most?
The majority of Permutive users are from the United Kingdom.
Who uses Permutive?
According to our data, Permutive is used on over a thousand sites, including such established ones as theguardian.com,
theverge.com, and
bbc.com.
How does Permutive compare to its competitors?
Permutive is a moderately popular data management platform, ranking ahead of 11 other data management platforms we track.
What are the alternatives to Permutive?
Alternatives and possible competitors to Permutive may include 
Adobe Audience Manager, 
Lotame, and Piano.