⚡ Marketing Attribution in China

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

China is an East Asian country with a population of around 1.4 billion people.

According to our data, marketing attribution platforms are used on 0.1% of websites from China.

Statistics based on 84K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in China in 2026, based on market share.

The most popular is AppsFlyer with a share of 21.6%, followed by Adjust with 19.3% and Demandbase with 17%.

AppsFlyer 21.6%
Adjust 19.3%
Demandbase 17%
Triple Whale 11.4%
Marketo Measure 5.7%
Etracker 5.7%
Branch 5.7%
Elevar 4.5%
Dreamdata 3.4%
Claritas 2.3%
Everflow 2.3%
Keitaro 2.3%
Singular 1.1%
Epsilon 1.1%
Trackdesk 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
2. Adjust ^(-4)
3. Demandbase ^(-5)
5. Marketo Measure ^(-7)
9. Dreamdata ^(-10)
11. Everflow ^(-2)
13. Singular ^(-8)
15. Trackdesk ^(-8)
18. Usermaven ^(-2)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 18 marketing attribution platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	21.6%
2	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	19.3%
3	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	17%
4	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	11.4%
5	Marketo Measure San Jose, California, United States A marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue. $$$	5.7%
6	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	5.7%
7	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	5.7%
8	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	4.5%
9	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	3.4%
10	Claritas Cincinnati, Ohio, United States An omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition. $1,645+/year	2.3%
11	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	2.3%
12	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	2.3%
13	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	1.1%
14	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.1%
15	Trackdesk Prague, Czech Republic Affiliate tracking software that enables companies to run and manage affiliate and referral programs while monitoring conversions and commissions. $299+/month	1.1%
16	Northbeam El Segundo, California, United States A marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels. $1,500+/month	1.1%
17	Attributer Sydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools. $49+/month	1.1%
18	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	1.1%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 84,584 websites from China.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 18 were detected on websites from China.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.