⚡ Marketing Automation in Brazil

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Brazil is a South American country with a population of around 217 million people.

According to our data, marketing automation platforms are used on 8.6% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Brazil in 2026, based on market share.

The most popular is RD Station, which dominates the market with an overwhelming 67.4% share.
It is followed by Mailchimp with 19.8% and Acquia with 3.4%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 48 marketing automation platforms used on sites from Brazil, ranked by their market share.

RankNameMarket share
1
RD Station
Florianópolis, Santa Catarina, Brazil

A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads.

$18+/month
2
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
3
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
4
Edrone
Krakow, Poland

A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.

$$$
5
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
6
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
7
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
8
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
9
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month
10
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
11
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
12
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
13
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month
14
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
15
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
16
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
17
Zoho Marketing Automation
Chennai, India

A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers.

$19+/month
18
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
19
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
20
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
21
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
22
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
23
PushOwl
Paris, France

An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

Free$19+/month
24
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
25
Sailthru
Nashville, Tennessee, United States

A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.

$$$

👉 See Also

Data is based on the analysis of 65,306 websites from Brazil.
Statistics were last calculated on .
For details, see our methodology and disclaimer.