⚡ Marketing Automation in Singapore

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

According to our data, marketing automation platforms are used on 1.6% of websites from Singapore.

⭐ Most Popular in 2025

The following chart shows the top marketing automation platforms in Singapore in 2025, based on market share.

The most popular is Marketo Engage with a share of 23.5%, followed by Klaviyo with 22.3% and Oracle Eloqua with 20.1%.

Marketo Engage 23.5%
Klaviyo 22.3%
Oracle Eloqua 20.1%
Salesforce Marketing Cloud 11.7%
Brevo 6.1%
Avada Commerce 5.6%
Kit 5%
GetResponse 5%
Braze 3.9%
Privy 3.9%
Dotdigital 3.4%
Zoho Marketing Automation 2.2%
Moosend 1.1%
Acquia 1.1%
Netcore 1.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Marketo Engage ^(-4)
3. Oracle Eloqua ^(-10)
8. GetResponse ^(-7)
9. Braze ^(-13)
10. Privy ^(-4)
12. Zoho Marketing Automation ^(-16)
13. Moosend ^(-14)
15. Netcore ^(-30)
16. Justuno ^(-4)
18. Emplifi ^(-18)

✨ Best Marketing Automation Platforms

Below is a more detailed list of all marketing automation platforms used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Marketo EngageSan Jose, California, United States An AI-powered marketing automation platform that enables marketers to deliver personalized, multichannel programs and campaigns to prospects and customers.	23.5%
2	KlaviyoBoston, Massachusetts, United States A marketing automation and unified data platform with email, SMS and web push integration, form builder, customer segmentation and AI.	22.3%
3	Oracle EloquaAustin, Texas, United States A marketing automation platform that enables companies to orchestrate personalized campaigns across channels at scale.	20.1%
4	Salesforce Marketing CloudSan Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.	11.7%
5	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	6.1%
6	Avada CommerceSingapore A marketing automation platform specialized for Shopify and Magento.	5.6%
7	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	5%
8	GetResponseGdansk, Poland A marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.	5%
9	BrazeNew York, United States A customer engagement platform that helps brands of all sizes create personalized and targeted campaigns across various channels.	3.9%
10	PrivyBoston, Massachusetts, United States An email and SMS marketing platform with conversion optimization widgets such as popups, spin-to-win wheel and free shipping bar.	3.9%
11	DotdigitalLondon, United Kingdom A marketing automation platform that allows users to automate cross-channel campaigns, create personalized, dynamic messages, and track campaign performance in real time.	3.4%
12	Zoho Marketing AutomationChennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers.	2.2%
13	MoosendWaltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale.	1.1%
14	AcquiaBoston, Massachusetts, United States A digital experience platform that provides a suite of cloud-based tools to help companies create, manage, and optimize their online presence.	1.1%
15	NetcoreMumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.	1.1%
16	JustunoFairfax, California, United States An AI-powered conversion automation platform for retailers looking to drive more ROI from their marketing efforts.	1.1%
17	DripMinneapolis, Minnesota, United States A marketing automation platform that helps e-commerce businesses grow, engage, and convert their audiences through email and on-site marketing.	1.1%
18	EmplifiColumbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies.	1.1%
19	WebEngageMumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp.	1.1%
20	LeadConnectorDallas, Texas, United States A marketing automation platform with AI and Zapier integration.	1.1%
21	MarselloWellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails.	1.1%
22	Customer.ioBeaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.	0.6%
23	Systeme.ioTyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation.	0.6%
24	LemniskBengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers.	0.6%

Data is based on the analysis of 10,915 websites from Singapore.
Statistics were last calculated on November 1, 2025.
For details, see our methodology and disclaimer.