⚡ Marketing Automation in Thailand

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, marketing automation platforms are used on 1.3% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Thailand in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 68.6% share.
It is followed by Klaviyo with 10.1% and Avada Commerce with 4.9%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 25 marketing automation platforms used on sites from Thailand, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
5
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
6
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
7
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
8
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
9
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
10
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
11
Zoho Marketing Automation
Chennai, India

A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers.

$19+/month
12
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
13
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
14
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
15
Customer.io
Beaverton, Oregon, United States

A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.

$100+/month
16
AiTrillion
Claymont, Delaware, United States

An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce.

Free$99+/month
17
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
18
Moosend
Waltham, Massachusetts, United States

A cloud-based, AI-powered email marketing solution that lets you target your audience at scale.

$9+/month
19
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
20
Emplifi
Columbus, Ohio, United States

An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies.

$2,400+/year
21
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
22
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
23
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
24
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
25
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year

👉 See Also

Data is based on the analysis of 22,527 websites from Thailand.
Statistics were last calculated on .
For details, see our methodology and disclaimer.