⚡ Personalization in India

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, personalization software is used on 1.6% of websites from India.

⭐ Most Popular in 2026

The following chart shows the top personalization software in India in 2026, based on market share.

The most popular is iZooto with a share of 21.3%, followed by Adobe Experience Platform with 18.1% and MoEngage with 13.7%.

🚀 Highlights

Here is a list of the top software that is more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 45 personalization software solutions used on sites from India, ranked by their market share.

RankNameMarket share
1
iZooto
Noida, Uttar Pradesh, India

A user engagement and retention platform that enables marketers to send personalized browser push notifications.

Free$85+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
MoEngage
San Francisco, California, United States

A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels.

$750+/month
4
CleverTap
San Francisco, California, United States

A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

$75+/month
5
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
6
Netcore
Mumbai, India

A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications.

$$$
7
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
8
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
9
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
10
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
11
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
12
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
13
LimeSpot
Vancouver, British Columbia, Canada

An AI-driven personalization engine built for Shopify and BigCommerce stores to improve conversion rates.

Free$$$
14
Twik
Tel Aviv, Israel

A platform that provides self-learning analytics and leverages AI to automatically personalize websites and increase conversions.

Free$79+/month
15
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
16
Triptease
London, United Kingdom

An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings.

$$$
17
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
18
Discount Ninja
Sint-Martens-Latem, Belgium

A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options.

$49+/month
19
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
20
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
21
Insider
Istanbul, Turkey

A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.

$4,800+/month
22
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
23
Wunderkind
New York, United States

A performance marketing solution for brands, publishers, and advertisers.

24
Amplify
Ge'alya, Israel

A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart.

$29.5+/month
25
Algonomy
San Francisco, California, United States

A real-time customer data platform that enables personalization and algorithmic customer engagement.

👉 See Also

Data is based on the analysis of 67,209 websites from India.
Statistics were last calculated on .
For details, see our methodology and disclaimer.