⚡ Personalization in India
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
India is a South Asian country with a population of over 1.4 billion people.
According to our research, personalization software is used on 1.6% of websites from India.
⭐ Most Popular in 2026
The following chart shows the top personalization software in India in 2026, based on market share.
The most popular is iZooto with a share of 21.3%, followed by
Adobe Experience Platform with 18.1% and
MoEngage with 13.7%.
iZooto 21.3%
Adobe Experience Platform 18.1%
MoEngage 13.7%
CleverTap 12.7%VWO 12.1%
Netcore 9.9%
Salesforce Marketing Cloud 4.1%
Shogun 2.3%
ActiveCampaign 2.1%
Acquia 1.5%
Dotdigital 1.5%Adobe Target 1.4%
LimeSpot 1.4%
Twik 0.9%
Optimizely 0.9%
🚀 Highlights
Here is a list of the top software that is more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
iZooto (-30)
- 3.
MoEngage (-32)
- 4.
CleverTap (-35) - 6.
Netcore (-35)
- 13.
LimeSpot (-24)
- 14.
Twik (-44)
- 16.
Triptease (-20)
- 18.
Discount Ninja (-27)
- 20.
Dynamic Yield (-5)
- 21.
Insider (-3)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 45 personalization software solutions used on sites from India, ranked by their market share.
👉 See Also
- 🌎 Personalization in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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