⚡ A/B Testing in Norway

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Norway is a Northern European country with a population of over 5.5 million people.

According to our data, A/B testing tools are used on 2.8% of websites from Norway.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Norway in 2026, based on market share.

The most popular is Kilkaya with an impressive share of 33.7%, followed by VWO with 19.7% and Optimizely with 15.1%.

Kilkaya 33.7%
VWO 19.7%
Optimizely 15.1%
PostHog 5.7%
Adobe Target 3.4%
Crazy Egg 3%
Dynamic Yield 2.5%
Nosto 2.5%
OptinMonster 2.5%
Convert 2.3%
Webflow Optimize 1.6%
Kameleoon 1.4%
Shoplift 1.1%
Unbounce 1.1%
Other 4.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Norway than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Kilkaya ^(-27)
3. Optimizely ^(-1)
4. PostHog ^(-1)
5. Adobe Target ^(-6)
7. Dynamic Yield ^(-15)
8. Nosto ^(-8)
11. Webflow Optimize ^(-12)
12. Kameleoon ^(-9)
13. Shoplift ^(-5)
15. Visually ^(-10)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 31 A/B testing tools used on sites from Norway, ranked by their market share.

Rank	Name	Market share
1	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	33.7%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	19.7%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	15.1%
4	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.7%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.4%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	3%
7	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.5%
8	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	2.5%
9	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.5%
10	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.3%
11	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.6%
12	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.4%
13	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.1%
14	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.1%
15	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.9%
16	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.9%
17	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.9%
18	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.7%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.7%
20	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.7%
21	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.7%
22	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.7%
23	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.5%
24	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.5%
25	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.2%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 15,302 websites from Norway.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.