⚡ Advertising in Indonesia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, online advertising platforms are detected on 14.9% of websites from Indonesia.

Statistics based on 33K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Indonesia in 2026, based on market share.

The most popular is Google AdSense, which dominates the market with a substantial 62.9% share.
It is followed by Google AdSense for Platforms with 25.5% and Google Ads with 20.2%.

Google AdSense 62.9%
Google AdSense for Platforms 25.5%
Google Ads 20.2%
Google Ad Manager 7.6%
MGID 5%
Microsoft Advertising 4.1%
Amazon Advertising 2.8%
Google AdSense for Domains 2.3%
Criteo 1.9%
LinkedIn Ads 1.8%
Google Marketing Platform 1.8%
Adsterra 1.5%
Ezoic 1.3%
The Trade Desk 1.1%
Revive Adserver 1.1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Google AdSense for Platforms ^(-3)
4. Google Ad Manager ^(-3)
5. MGID ^(-34)
7. Amazon Advertising ^(-3)
11. Google Marketing Platform ^(-1)
12. Adsterra ^(-37)
14. The Trade Desk ^(-2)
15. Revive Adserver ^(-20)
16. RTB House ^(-15)
17. Magnite ^(-4)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 106 online advertising platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	62.9%
2	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	25.5%
3	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	20.2%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.6%
5	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	5%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.1%
7	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	2.8%
8	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.3%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.9%
10	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	1.8%
11	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.8%
12	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	1.5%
13	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.3%
14	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.1%
15	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.1%
16	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	1%
17	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.8%
18	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.7%
19	Monetag Limassol, Cyprus A platform for monetizing desktop, mobile web and Telegram Mini App audiences, remnant ad inventory and social traffic.	0.6%
20	Propeller Ads Limassol, Cyprus A technology-driven, multi-source advertising platform with push, interstitial and popunder ads.	0.5%
21	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%
22	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.4%
23	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.4%
24	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.4%
25	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 33,358 websites from Indonesia.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 106 were detected on websites from Indonesia.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.