⚡ Advertising in the Netherlands

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, online advertising platforms are detected on 10.5% of websites from the Netherlands.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in the Netherlands in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 40.3%, followed by Google Ads with 32.8% and LinkedIn Ads with 18%.

Google AdSense 40.3%
Google Ads 32.8%
LinkedIn Ads 18%
Microsoft Advertising 10.9%
Google AdSense for Platforms 7%
Ezoic 6.6%
Adobe Advertising 5.9%
Google Ad Manager 5.3%
Google AdSense for Domains 3.6%
Criteo 2.5%
Microsoft Invest 1.9%
ExoClick 1.7%
Google Marketing Platform 1.6%
Adform 1.4%
Taboola 1.2%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn Ads ^(-1)
4. Microsoft Advertising ^(-2)
6. Ezoic ^(-2)
7. Adobe Advertising ^(-7)
11. Microsoft Invest ^(-4)
12. ExoClick ^(-37)
14. Adform ^(-14)
16. Mediavine ^(-3)
17. Outbrain ^(-5)
18. AdRotate ^(-8)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 152 online advertising platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	40.3%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	32.8%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	18%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	10.9%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	7%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	6.6%
7	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	5.9%
8	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.3%
9	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.6%
10	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.5%
11	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.9%
12	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	1.7%
13	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.6%
14	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.4%
15	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.2%
16	Mediavine New York, United States A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions. $$$	0.9%
17	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.9%
18	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.8%
19	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.8%
20	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.8%
21	AdRoll San Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting. $36+/month	0.7%
22	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.6%
23	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.6%
24	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.6%
25	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.6%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 95,839 websites from the Netherlands.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.