The Trade Desk
The Trade Desk, Ventura, California, United StatesThe Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
The platform also features privacy-focused cookieless targeting using Unified ID 2.0, direct publisher access through OpenPath, thousands of audience segments, and detailed measurement.
According to our data, The Trade Desk ranks 16th among the online advertising platforms we track.
It has 1.4% of the advertising market share and is detected on 0.2% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 16
- Market share: 1.4%
🏆 The Trade Desk Awards
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
- 🔥 11st most popular in Singapore in the Advertising category.
- 🔥 11st most popular in China in the Advertising category.
- 🔥 11st most popular in Hong Kong in the Advertising category.
- 🔥 13rd most popular in Austria in the Advertising category.
- 🔥 14th most popular in Indonesia in the Advertising category.
⚡ Sites Using The Trade Desk
We have data on 7,045 websites that use The Trade Desk advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using The Trade Desk is 
paypal.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | paypal.com |
#45 | United States | American English |
| 2 |  uber.com |
#117 | United States | English |
| 3 |  yelp.com |
#148 | United States | American English |
| 4 |  tripadvisor.com |
#156 | United Kingdom | American English |
| 5 |  walmart.com |
#162 | American English | |
| 6 | #231 | United Kingdom | American English | |
| 7 | #318 | United States | American English | |
| 8 | #342 | United Kingdom | English | |
| 9 | #484 | American English | ||
| 10 | #662 | Turkey | Turkish | |
| 11 | #988 | American English | ||
| 12 | #991 | United States | American English | |
| 13 | #1,053 | United Kingdom | British English | |
| 14 | #1,282 | American English | ||
| 15 | #1,305 | United States | American English | |
| 16 | #1,333 | United States | American English | |
| 17 | #1,334 | American English | ||
| 18 | #1,337 | American English | ||
| 19 |  cloudinary.com |
#1,359 | English | |
| 20 | #1,387 | United States | English |
📈 Usage Statistics
Most of the sites that use The Trade Desk:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using The Trade Desk are from the United States, Germany, and Australia.
- United States 56.5%
- Germany 5.2%
- Australia 5%
- United Kingdom 4.9%
- Canada 3.6%
- France 2.4%
- Spain 1.6%
- Japan 1.4%
- Indonesia 1%
- Other 18.4%
Most The Trade Desk users speak English or German.
- English 82%
- German 4%
- Spanish 2.3%
- French 2.2%
- Chinese 1.1%
- Japanese 1%
- Italian 0.9%
- Portuguese 0.8%
- Indonesian 0.8%
- Other 4.9%
The Trade Desk advertising technology is especially popular on .com and .org top-level domains.
- .com 59%
- .org 9.2%
- .com.au 2.9%
- .de 2.8%
- .edu 2.1%
- .ca 2%
- .co.uk 1.6%
- .net 1.2%
- .fr 1.1%
- Other 18.1%
The primary market segments for websites utilizing The Trade Desk include business, marketing and merchandising, and online shopping.
- Business 17.4%
- Marketing/Merchandising 11.6%
- Online Shopping 8.6%
- Health 6.2%
- Finance/Banking 5.9%
- Education/Reference 5.7%
- Travel 5.2%
- General News 4.1%
- Entertainment 4%
- Other 31.3%
🕵️ Similar Technologies
These are some of the best The Trade Desk alternatives.
Criteo
AdRoll
Nexxen
MediaMath🆚 Compare Alternatives
Compare The Trade Desk to…
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Amazon Advertising💬 Frequently Asked Questions
What is the company behind The Trade Desk?
The Trade Desk is owned by The Trade Desk, Inc., headquartered in Ventura, California, United States.
Which country uses The Trade Desk the most?
The majority of The Trade Desk users are from the United States.
Who uses The Trade Desk?
According to our data, The Trade Desk is used on thousands of sites, including such established ones as paypal.com, uber.com, and yelp.com.
Is The Trade Desk used on government websites?
Overall, we found The Trade Desk on 20 government sites in the United States.
Do academic institutions use The Trade Desk?
Yes, quite a few! In total, we know of 147 academic websites in the United States that use The Trade Desk.
How does The Trade Desk stack up against its competitors?
The Trade Desk is a fairly popular advertising technology, ranking ahead of 183 other online advertising platforms we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.