The Trade Desk

The Trade Desk, Ventura, California, United States

The Trade Desk is a programmatic demand-side platform that helps marketers reach their audiences across channels using data.

According to our data, The Trade Desk ranks 17th among the online advertising platforms we track.
It has 1.3% of the advertising market share and is detected on 0.2% of all websites.

📊 Rankings and Market Share

🏆 The Trade Desk Awards

⚡ Sites Using The Trade Desk

We have data on 5,138 websites that use The Trade Desk advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using The Trade Desk is uber.com.

#WebsiteRankCountryLanguage
1 uber.com #97 United States English
2 yelp.com #132 United States American English
3 wise.com #374 United Kingdom American English
4 kohls.com #428 English
5 ixl.com #466 American English
6 nikkansports.com #476 Japan Japanese
7 nesine.com #656 Turkey Turkish
8 americanexpress.com #1,031 American English
9 sky.com #1,049 United Kingdom British English
10 webex.com #1,150 United States English
11 prodigygame.com #1,244 English
12 kaiserpermanente.org #1,293 American English
13 starbucks.com #1,296 American English
14 ubereats.com #1,375 United States American English
15 heart.org #1,376 English
16 citi.com #1,448 United States English
17 poshmark.com #1,450 English
18 squareup.com #1,471 American English
19 samsclub.com #1,477 United States English
20 ulta.com #1,484 American English

📈 Usage Statistics

Most of the sites that use The Trade Desk:

Most of the sites using The Trade Desk are from the United States, Germany, and the United Kingdom.

  • United States 55.8%
  • Germany 5.3%
  • United Kingdom 5.1%
  • Australia 5.1%
  • Canada 3.4%
  • France 2.2%
  • Spain 1.4%
  • Japan 1.4%
  • Indonesia 1.2%
  • Other 19.1%

Most The Trade Desk users speak English or German.

  • English 81.4%
  • German 4.4%
  • French 2.1%
  • Spanish 2%
  • Japanese 1%
  • Chinese 1%
  • Indonesian 1%
  • Italian 0.9%
  • Portuguese 0.8%
  • Other 5.4%

The Trade Desk advertising technology is especially popular on .com and .org top-level domains.

  • .com 59%
  • .org 8.5%
  • .de 3%
  • .com.au 3%
  • .edu 2.3%
  • .ca 1.9%
  • .co.uk 1.6%
  • .net 1.1%
  • .fr 1%
  • Other 18.6%

The primary market segments for websites utilizing The Trade Desk include business, marketing and merchandising, and online shopping.

  • Business 17%
  • Marketing/Merchandising 11.5%
  • Online Shopping 9%
  • Health 6.3%
  • Finance/Banking 5.8%
  • Education/Reference 5.5%
  • Travel 5.3%
  • General News 4.9%
  • Fashion/Beauty 4%
  • Other 30.7%

🕵️ Similar Technologies

These are some of the best The Trade Desk alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.
27
Simpli.fi
Fort Worth, Texas, United States

A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.

$10,000+/month
56
Nexxen
New York, United States

A flexible, video-first, unified demand-side and sell-side advertising platform.
66
MediaMath
New York, United States

An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.
108
Viant DSP
Irvine, California, United States

A demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.

$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind The Trade Desk?

The Trade Desk is owned by The Trade Desk, Inc., headquartered in Ventura, California, United States.

Which country uses The Trade Desk the most?

The majority of The Trade Desk users are from the United States.

Who uses The Trade Desk?

According to our data, The Trade Desk is used on thousands of sites, including such established ones as uber.com, yelp.com, and wise.com.

Is The Trade Desk used on government websites?

Overall, we found The Trade Desk on 15 government sites in the United States.

Do academic institutions use The Trade Desk?

Yes, quite a few! In total, we know of 116 academic websites in the United States that use The Trade Desk.

How does The Trade Desk stack up against its competitors?

The Trade Desk is a fairly popular advertising technology, ranking ahead of 181 other online advertising platforms we track.

What are the alternatives to The Trade Desk?

Alternatives and possible competitors to The Trade Desk may include Criteo, Simpli.fi, and Nexxen.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.