⚡ Analytics and Tracking in Ireland

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into website performance, traffic sources, and user behavior.

Some of these, known as "tracking pixels", are also used to track the effectiveness of marketing campaigns, including PPC conversions and ad spend statistics.

According to our statistics, web analytics tools are used on 60.8% of websites from Ireland.

⭐ Most Popular in 2025

The following chart shows the top web analytics tools in Ireland in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 76.3% share.
It is followed by Meta Pixel with 16.4% and Site Kit with 13.1%.

Google Analytics 76.3%
Meta Pixel 16.4%
Site Kit 13.1%
Google Ads 10.4%
Jetpack Stats 9.3%
Hotjar 5.3%
MonsterInsights 4.8%
HubSpot Analytics 4.1%
Matomo 4%
LinkedIn Insight Tag 3.6%
Cloudflare Web Analytics 3%
Pinterest Analytics 2.6%
Microsoft Clarity 2%
Microsoft Advertising Tracking 1.9%
Statcounter 1.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Ireland than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Hotjar ^(-6)
7. MonsterInsights ^(-3)
8. HubSpot Analytics ^(-5)
10. LinkedIn Insight Tag ^(-6)
13. Microsoft Clarity ^(-2)
14. Microsoft Advertising Tracking ^(-3)
15. Statcounter ^(-4)
16. WPMU Analytics ^(-23)
17. Tiktok Pixel ^(-7)
18. Adobe Analytics ^(-7)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 117 web analytics tools used on sites from Ireland, ranked by their market share.

Rank	Name	Market share
1	Google AnalyticsMountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.	76.3%
2	Meta PixelMenlo Park, California, United States A tracking tool that allows advertisers to track visitor activity and measure the effectiveness of their advertising on Facebook and Instagram.	16.4%
3	Site KitMountain View, California, United States The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.	13.1%
4	Google AdsMountain View, California, United States A pay-per-click advertising platform owned by Google.	10.4%
5	Jetpack StatsSan Francisco, California, United States A WordPress analytics tool, free for non-commercial websites.	9.3%
6	HotjarSt. Julian's, Malta A product experience insights platform that provides behavioral analysis and feedback data.	5.3%
7	MonsterInsightsWest Palm Beach, Florida, United States A Google Analytics integration and dashboard plugin for WordPress.	4.8%
8	HubSpot AnalyticsCambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.	4.1%
9	MatomoWellington, New Zealand A free, open source, self-hosted web analytics software built in PHP.	4%
10	LinkedIn Insight TagMountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	3.6%
11	Cloudflare Web AnalyticsSan Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service.	3%
12	Pinterest AnalyticsSan Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	2.6%
13	Microsoft ClarityRedmond, Washington, United States A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.	2%
14	Microsoft Advertising TrackingRedmond, Washington, United States Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.	1.9%
15	StatcounterDublin, Ireland A real-time web analytics service with a free plan.	1.8%
16	WPMU AnalyticsMelbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate.	1.2%
17	Tiktok PixelHaidian, Beijing, China Allows you to share website visitor events with TikTok via a browser.	1.1%
18	Adobe AnalyticsSan Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.	1.1%
19	X PixelBastrop, Texas, United States Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.	0.9%
20	GaugesSan Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page.	0.8%
21	QuantcastSan Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management.	0.8%
22	VWODelhi, India A visual website analytics, optimization and A/B testing platform.	0.7%
23	Pinterest TagSan Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	0.7%
24	PlausibleTartu, Estonia Simple, lightweight and privacy-friendly web analytics available via subscription or self-hosted open source.	0.7%
25	Crazy EggLa Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, recordings, and A/B testing.	0.6%

Data updated September 30, 2025

👉 See Also

🔗 Links
- Web analytics

When interpreting and using the results, please read our methodology and disclaimer.