⚡ Analytics and Tracking in Namibia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into website performance, traffic sources, and user behavior.

Some of these, known as "tracking pixels", are also used to track the effectiveness of marketing campaigns, including PPC conversions and ad spend statistics.

According to our statistics, web analytics tools are used on 51.7% of websites from Namibia.

⭐ Most Popular in 2025

The following chart shows the top web analytics tools in Namibia in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 77.7% share.
It is followed by Jetpack Stats with 18.2% and Site Kit with 16.9%.

Google Analytics 77.7%
Jetpack Stats 18.2%
Site Kit 16.9%
Google Ads 9.5%
Meta Pixel 9.5%
MonsterInsights 8.8%
Hotjar 5.4%
Matomo 4.7%
Oracle Moat 4.7%
Pinterest Analytics 2%
Microsoft Clarity 2%
Metricool 2%
Statcounter 2%
Adobe Analytics 1.4%
HubSpot Analytics 1.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Namibia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-3)
6. MonsterInsights ^(-4)
7. Hotjar ^(-5)
9. Oracle Moat ^(-45)
11. Microsoft Clarity ^(-4)
12. Metricool ^(-21)
13. Statcounter ^(-6)
14. Adobe Analytics ^(-11)
17. X Pixel ^(-9)
20. Independent Analytics ^(-35)

✨ Best Web Analytics Tools

Below is a more detailed list of all web analytics tools used on sites from Namibia, ranked by their market share.

Rank	Name	Market share
1	Google AnalyticsMountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.	77.7%
2	Jetpack StatsSan Francisco, California, United States A WordPress analytics tool, free for non-commercial websites.	18.2%
3	Site KitMountain View, California, United States The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.	16.9%
4	Google AdsMountain View, California, United States A pay-per-click advertising platform owned by Google.	9.5%
5	Meta PixelMenlo Park, California, United States A tracking tool that allows advertisers to track visitor activity and measure the effectiveness of their advertising on Facebook and Instagram.	9.5%
6	MonsterInsightsWest Palm Beach, Florida, United States A Google Analytics integration and dashboard plugin for WordPress.	8.8%
7	HotjarSt. Julian's, Malta A product experience insights platform that provides behavioral analysis and feedback data.	5.4%
8	MatomoWellington, New Zealand A free, open source, self-hosted web analytics software built in PHP.	4.7%
9	Oracle MoatAustin, Texas, United States A measurement and marketing analytics suite designed to measure media performance across digital and TV advertising campaigns.	4.7%
10	Pinterest AnalyticsSan Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	2%
11	Microsoft ClarityRedmond, Washington, United States A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.	2%
12	MetricoolMadrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.	2%
13	StatcounterDublin, Ireland A real-time web analytics service with a free plan.	2%
14	Adobe AnalyticsSan Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.	1.4%
15	HubSpot AnalyticsCambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.	1.4%
16	LinkedIn Insight TagMountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	1.4%
17	X PixelBastrop, Texas, United States Enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.	1.4%
18	Cloudflare Web AnalyticsSan Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service.	0.7%
19	Yandex.MetricaMoscow, Russia A free web analytics tool from the Russian company Yandex.	0.7%
20	Independent AnalyticsPhiladelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress.	0.7%

Data updated September 30, 2025

👉 See Also

🔗 Links
- Web analytics

When interpreting and using the results, please read our methodology and disclaimer.