⚡ Analytics in Pakistan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Pakistan is a South Asian country with a population of over 242 million people.

According to our statistics, web analytics tools are used on 43.5% of websites from Pakistan.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Pakistan in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.5% share.
It is followed by Cloudflare Web Analytics with 17.4% and Jetpack Stats with 12%.

Google Analytics 75.5%
Cloudflare Web Analytics 17.4%
Jetpack Stats 12%
Microsoft Clarity 9.6%
Hotjar 2.9%
MonsterInsights 2.7%
HubSpot Analytics 1%
Statcounter 0.9%
Ahrefs Web Analytics 0.9%
Triple Whale 0.7%
Lucky Orange 0.6%
Histats 0.6%
Smartlook 0.5%
Metricool 0.4%
Quantcast 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Pakistan than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Clarity ^(-2)
5. Hotjar ^(-2)
6. MonsterInsights ^(-2)
7. HubSpot Analytics ^(-2)
8. Statcounter ^(-4)
9. Ahrefs Web Analytics ^(-20)
10. Triple Whale ^(-20)
11. Lucky Orange ^(-17)
12. Histats ^(-4)
13. Smartlook ^(-24)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 65 web analytics tools used on sites from Pakistan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75.5%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	17.4%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	12%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	9.6%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.9%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.7%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1%
8	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
9	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.9%
10	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.7%
11	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.6%
12	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.6%
13	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.5%
14	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.4%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.4%
16	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.4%
17	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.4%
18	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
19	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.4%
20	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.3%
21	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.3%
22	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.3%
23	Free Visitor Counters Free hit counter widgets available without registration. Free	0.2%
24	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.2%
25	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.2%

Data is based on the analysis of 7,121 websites from Pakistan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.