⚡ Heatmap Analytics

Heatmap analytics tools are web analytics solutions that visualize user interactions on web pages using color-coded overlays to represent activity intensity.

They are used to analyze clicks, scrolling behavior, cursor movement, and attention patterns, helping identify usability issues, content engagement levels, and layout effectiveness.

⭐ Most Popular in 2026

The following chart shows the leading heatmap web analytics tools in 2026, based on market share.

The most popular is Microsoft Clarity with a share of 4%, followed by Hotjar with 3.8% and Statcounter with 1%.

Microsoft Clarity 4%
Hotjar 3.8%
Statcounter 1%
VWO 0.7%
Crazy Egg 0.5%
Lucky Orange 0.4%
Mouseflow 0.3%
Smartlook 0.2%
PostHog 0.2%
Contentsquare 0.2%
Fullstory 0.1%
Zoho PageSense 0.1%
Twipla 0.1%
Inspectlet 0.08%
Ptengine 0.06%

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Microsoft Clarity is #2 in Iran ^(-4)
Hotjar is #3 in the Netherlands ^(-4)
Smartlook is #7 in the Czech Republic ^(-30)
Statcounter is #8 in India ^(-4)
Ptengine is #9 in Japan ^(-72)

✨ Best Heatmap Web Analytics Tools

Below is a more detailed list of 23 heatmap web analytics tools we track, ranked by their market share.

Available filters: Open-Source Heatmaps Session replay

Rank	Name	Market share
1	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4%
2	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.8%
3	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
5	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
6	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
7	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%
8	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.2%
9	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
10	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
11	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	0.1%
12	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.1%
13	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.1%
14	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.08%
15	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.06%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.04%
17	Quantum Metric Colorado Springs, Colorado, United States A digital analytics platform that helps businesses understand user behavior, identify friction points, and optimize digital experiences for an enhanced customer experience. $75,000+/year	0.03%
18	Glassbox London, United Kingdom A customer intelligence platform with tagless data capture that analyzes the entire user journey. $15,000+/year	0.02%
19	Sprig San Francisco, California, United States A product insights platform with session replays, heatmaps, and customer surveys. Free$199+/month	0.01%
20	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.009%
21	LiveSession Wrocław, Poland A session recording and qualitative analytics platform. Free$65+/month	0.005%
22	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	0.005%
23	OpenReplay Paris, France An open-source session replay and product analytics platform for analyzing website visitor interactions that can be deployed on users' own infrastructure or used as a managed cloud service. FreeOpen source$179+/month	0.005%

Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.