⚡ Customer Data Platforms in Croatia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Croatia is a Southeastern European country with a population of around 3.9 million people.

According to our data, customer data platforms are used on 1.4% of websites from Croatia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Croatia in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 31%, followed by Adobe Experience Platform with 29.3% and Bloomreach with 8.6%.

Klaviyo 31%
Adobe Experience Platform 29.3%
Bloomreach 8.6%
Snowplow 6%
Tealium 5.2%
SALESmanago 5.2%
Optimizely 3.4%
Salesforce Marketing Cloud 3.4%
SAP Customer Data Platform 3.4%
Epsilon 2.6%
Emarsys 2.6%
Commanders Act 1.7%
Zeta Marketing Platform 0.9%
Mediarithmics 0.9%
Zeotap 0.9%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Croatia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Bloomreach ^(-10)
6. SALESmanago ^(-5)
9. SAP Customer Data Platform ^(-5)
11. Emarsys ^(-4)
12. Commanders Act ^(-9)
13. Zeta Marketing Platform ^(-5)
14. Mediarithmics ^(-26)
15. Zeotap ^(-28)
16. Xtremepush ^(-36)
17. Listrak ^(-6)

✨ Best CDPs

Below is a more detailed list of 19 CDPs used on sites from Croatia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	31%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	29.3%
3	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	8.6%
4	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	6%
5	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	5.2%
6	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	5.2%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.4%
8	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.4%
9	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	3.4%
10	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.6%
11	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	2.6%
12	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.7%
13	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.9%
14	Mediarithmics Paris, France A holistic customer data platform designed for data-driven enterprises. $$$	0.9%
15	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.9%
16	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.9%
17	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.9%
18	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	0.9%
19	Spotler Activate The Hague, Netherlands A customer data platform for medium-sized B2B and B2C marketing teams that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns.	0.9%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,030 websites from Croatia.
We currently track the presence of 71 CDPs across the web.
Of these, 19 were detected on websites from Croatia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.