⚡ Customer Data Platforms in Serbia

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our data, customer data platforms are used on 1.5% of websites from Serbia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Serbia in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 33.3%, followed by Adobe Experience Platform with 33.3% and Acquia with 22.7%.

Klaviyo 33.3%
Adobe Experience Platform 33.3%
Acquia 22.7%
SAP Customer Data Platform 9.1%
Optimizely 1.5%
Salesforce Marketing Cloud 1.5%
Rudderstack 1.5%
Zeta Marketing Platform 0.8%
Emarsys 0.8%
Insider 0.8%
Commanders Act 0.8%
Listrak 0.8%
Bloomreach 0.8%
SALESmanago 0.8%
Tealium 0.8%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Acquia ^(-6)
4. SAP Customer Data Platform ^(-10)
5. Optimizely ^(-2)
7. Rudderstack ^(-1)
8. Zeta Marketing Platform ^(-10)
9. Emarsys ^(-6)
10. Insider ^(-7)
11. Commanders Act ^(-9)
12. Listrak ^(-11)
17. Ortto ^(-12)

✨ Best CDPs

Below is a more detailed list of 17 CDPs used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	33.3%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	33.3%
3	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	22.7%
4	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources. $140,000+/year	9.1%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.5%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.5%
7	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.5%
8	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.8%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.8%
10	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	0.8%
11	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.8%
12	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.8%
13	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.8%
14	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.8%
15	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	0.8%
16	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.8%
17	Ortto Sydney, Australia A customer data and marketing automation platform that combines a built-in CDP, analytics, omnichannel messaging, and campaign orchestration in a single system. $199+/month	0.8%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,977 websites from Serbia.
We currently track the presence of 71 CDPs across the web.
Of these, 17 were detected on websites from Serbia.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.