⚡ Customer Data Platforms in Lithuania

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

Lithuania is a Northern European country with a population of around 2.7 million people.

According to our data, customer data platforms are used on 1.9% of websites from Lithuania.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in Lithuania in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 43.2%, followed by Adobe Experience Platform with 27.9% and SALESmanago with 6.6%.

Klaviyo 43.2%
Adobe Experience Platform 27.9%
SALESmanago 6.6%
Snowplow 6%
Salesforce Marketing Cloud 4.4%
Optimizely 3.3%
Tealium 2.7%
Acquia 2.2%
Bloomreach 2.2%
Rudderstack 1.6%
Segment 1.6%
mParticle 1.1%
Epsilon 1.1%
Mindbox 1.1%
Synerise 0.5%

🚀 Highlights

Here is a list of the top CDPs that are more popular in Lithuania than worldwide.
Differences between global and country rankings are shown in parentheses.

3. SALESmanago ^(-9)
6. Optimizely ^(-1)
8. Acquia ^(-1)
9. Bloomreach ^(-2)
12. mParticle ^(-21)
14. Mindbox ^(-7)
15. Synerise ^(-21)
16. Freshpaint ^(-12)
17. WebEngage ^(-8)
18. Amberdata ^(-28)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 26 CDPs used on sites from Lithuania, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	43.2%
2	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	27.9%
3	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	6.6%
4	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	6%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.4%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.3%
7	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	2.7%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.2%
9	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	2.2%
10	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	1.6%
11	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	1.6%
12	mParticle New York, United States An AI-driven customer data platform that simplifies the collection and connection of user data to hundreds of vendors, eliminating the need to manage multiple integrations. $$$	1.1%
13	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	1.1%
14	Mindbox Moscow, Russia A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 150,000 RUB+/month	1.1%
15	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.5%
16	Freshpaint A data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.	0.5%
17	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.5%
18	Amberdata	0.5%
19	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	0.5%
20	Algonomy San Francisco, California, United States A real-time customer data platform that enables personalization and algorithmic customer engagement.	0.5%
21	Optimove	0.5%
22	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.5%
23	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.5%
24	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.5%
25	Xtremepush Dublin, Ireland A an iGaming-focused customer engagement, personalization, and data platform for multichannel and mobile marketing. $$$	0.5%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,623 websites from Lithuania.
We currently track the presence of 71 CDPs across the web.
Of these, 26 were detected on websites from Lithuania.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.