⚡ Customer Data Platforms in Sweden

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, customer data platforms are used on 2.9% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top CDPs in Sweden in 2026, based on market share.

The most popular is Klaviyo with an impressive share of 37.4%, followed by Adobe Experience Platform with 22.6% and Optimizely with 10.5%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 38 CDPs used on sites from Sweden, ranked by their market share.

RankNameMarket share
1
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
4
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
5
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
6
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
7
Tealium
San Diego, California, United States

An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

$150,000+/year
8
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
9
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
10
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
11
Algonomy
San Francisco, California, United States

A real-time customer data platform that enables personalization and algorithmic customer engagement.

12
SALESmanago
Krakow, Poland

An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.

$$$
13
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
14
Dengage
London, United Kingdom

A comprehensive customer experience and data platform designed to personalize customer interactions and optimize marketing efforts.

$$$
15
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
16
Custobar
17
BlueConic
Boston, Massachusetts, United States

An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.

$$$
18
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
19
Commanders Act
Paris, France

A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time.

$$$
20
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
21
Mapp
London, United Kingdom

A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

$3,050+/month
22
Treasure Data
Mountain View, California, United States

An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.

$39,000+
23
Zeotap
Berlin, Germany

An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support.

$$$
24
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
25
Lytics
Portland, Oregon, United States

A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance.

Free$500+/month

👉 See Also

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on .
For details, see our methodology and disclaimer.