🆚 AB Tasty vs. ActiveCampaign

Compare technologies based on real-world usage data *

Type

A/B testing tool
Email marketing platform

About

AB Tasty is a digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

It offers a visual editor for creating test variants without code, segmentation and targeting of visitor groups, full-funnel experimentation including conversion funnels, heatmaps and session recordings to analyze user behavior, support for both client-side and server-side testing, and integrations with more than 20 analytics and marketing tools to measure test results.

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Headquarters

Paris, France
Chicago, Illinois, United States

Website

Pricing

Free version ❌
$12,000+/year
Free version ❌Free 14-day trial
Starter$15+/month
Plus$49+/month
Pro$79+/month
Enterprise$145+/month

Categories

A/B Testing › Rank #12
Personalization › Rank #11
Personalization › Rank #3
Feature Management › Rank #5
Email Marketing › Rank #8
CRM › Rank #4

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 5 times more popular than AB Tasty.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular in the United States, the Netherlands, and the United Kingdom, while AB Tasty is more popular in France, Japan, and Morocco.
United States
Netherlands
United Kingdom
France
Australia
Germany
Spain
Brazil
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular among sites focused on business, marketing and merchandising, and Internet services, while AB Tasty is more commonly used on online shopping and fashion and beauty sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Education/Reference
Travel
Fashion/Beauty
Blogs/Wiki
Health
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
View more ➝
Name
Rank
#7,058
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.