🆚 AB Tasty vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

A/B testing tool
Marketing automation platform

About

AB Tasty is a digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

It offers a visual editor for creating test variants without code, segmentation and targeting of visitor groups, full-funnel experimentation including conversion funnels, heatmaps and session recordings to analyze user behavior, support for both client-side and server-side testing, and integrations with more than 20 analytics and marketing tools to measure test results.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Paris, France
San Francisco, California, United States

Website

Pricing

Free version ❌
$12,000+/year
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

A/B Testing › Rank #12
Personalization › Rank #11
Personalization › Rank #4
Feature Management › Rank #5
Marketing Automation › Rank #5
CDP › Rank #4
Push Notifications › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 5 times more popular than AB Tasty.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, the United Kingdom, and Japan, while AB Tasty is more popular in France and Morocco.
United States
United Kingdom
Japan
France
Australia
Germany
Spain
Canada
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, online shopping, and marketing and merchandising, while AB Tasty is more commonly used on fashion and beauty sites.
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Software/Hardware
Education/Reference
Health
Internet Services
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.