🆚 ABlyft vs. Optimizely

Type

A/B testing tool
Personalization software

About

ABlyft is an A/B testing platform with a powerful visual editor and a focus on developers.

Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, Salesforce, Microsoft Dynamics, Marketo Engage, and Zapier.

Headquarters

Kiel, Germany
New York, United States

Website

Pricing

Free version ✔️
Custom
Free version ❌
$36,000+/year

Categories

A/B Testing › Rank #26
A/B Testing › Rank #5
Personalization › Rank #5
Analytics › Rank #41
CDP › Rank #7
Feature Management › Rank #3

Popularity

Determined by the number of sites using each technology.

The Optimizely personalization software is 11 times more popular than ABlyft.
Total websites

Market share

A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

Optimizely is more popular in the United States, the United Kingdom, and Australia, while ABlyft is more popular in Germany.
United States
Germany
United Kingdom
Australia
Canada
Sweden
Norway
Netherlands
Spain
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Optimizely is more popular than ABlyft in all market segments.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Education/Reference
Internet Services
Travel
Fashion/Beauty
Health
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,767
#11,627
View more ➝
Name
Rank
#125
View more ➝

See also

🗃️ About This Data