🆚 Adform vs. OpenX
- 📈 OpenX is slightly more popular than Adform.
- 🌎 OpenX is more popular in the United States, the United Kingdom, and Russia.
- 🌍 Adform is more popular in Germany, Turkey, and Poland.
Adform
OpenXType
About
Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.
It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the DMP category.
- 🥇 Most popular in the Czech Republic in the DMP category.
- 🥇 Most popular in Spain in the DMP category.
- 🥇 Most popular in Poland in the DMP category.
- 🥇 Most popular in Finland in the DMP category.
- ⭐ 4th most popular in Macedonia in the Advertising category.
- ⭐ 10th most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Nexxen
Criteo
Adobe Advertising
The Trade Desk
Magnite🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,524,018 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.