🆚 Amazon Advertising vs. Google Marketing Platform

Compare technologies based on real-world usage data *

📈 Amazon Advertising is slightly more popular than Google Marketing Platform.
🌎 Amazon Advertising is more popular in the United States, the United Kingdom, and Germany.
🌍 Google Marketing Platform is more popular in Japan, France, and Australia.

Amazon Advertising

Google Marketing Platform

Type

Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

An online advertising and analytics platform from Google.

Headquarters

Seattle, Washington, United States

Mountain View, California, United States

Website

advertising.amazon.com

marketingplatform.google.com

Popularity

Determined by the number of sites using each technology.

Amazon Advertising technology is 1.1 times more popular than Google Marketing Platform.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Amazon Advertising is more popular in the United States, the United Kingdom, and Germany, while Google Marketing Platform is more popular in Japan, France, and Australia.

United States

Japan

United Kingdom

Germany

Canada

Spain

France

Turkey

India

Australia

Awards

⭐ 7th most popular in Indonesia in the Advertising category.
⭐ 7th most popular in Mexico in the Advertising category.
⭐ 8th most popular in the United States in the Advertising category.
⭐ 9th most popular in Canada in the Advertising category.
⭐ 10th most popular in the United Kingdom in the Advertising category.

🥉 Third most popular in Japan in the Advertising category.
⭐ 7th most popular in Singapore in the Advertising category.
⭐ 7th most popular in the United Arab Emirates in the Advertising category.
⭐ 8th most popular in Hong Kong in the Advertising category.
⭐ 8th most popular in Vietnam in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while Google Marketing Platform is more commonly used on business, finance and banking, and Internet services sites.

General News

Blogs/Wiki

Business

Entertainment

Marketing/Merchandising

Sports

Online Shopping

Finance/Banking

Education/Reference

Travel