🆚 Amazon Advertising vs. Google Ad Manager

Compare technologies based on real-world usage data *

📈 Google Ad Manager is three times more popular than Amazon Advertising.
🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
🌍 Amazon Advertising is more popular in Cambodia and Gibraltar.

Amazon Advertising

Google Ad Manager

Type

Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Headquarters

Seattle, Washington, United States

Mountain View, California, United States

Website

advertising.amazon.com

admanager.google.com

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 2.7 times more popular than Amazon Advertising.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Amazon Advertising is more popular in Cambodia and Gibraltar.

United States

United Kingdom

Japan

Germany

Spain

Canada

France

Brazil

Italy

India