🆚 AppMetrica vs. Marketo Measure
- 📈 Marketo Measure is slightly more popular than AppMetrica.
- 🌎 Marketo Measure is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 AppMetrica is more popular in Russia, Kazakhstan, and Belarus.
AppMetrica
Marketo MeasureType
About
AppMetrica is a real-time mobile app analytics and ad tracking solution from Yandex that collects usage, behavior, attribution, and performance data.
It supports multi-channel install and in-app event attribution, retention and cohort analysis, crash reporting, push campaign measurement, raw data export via APIs, and integrations with multiple ad networks including Yandex Direct, 
Google Ads, 
Facebook Ads, and 
TikTok Ads.
Marketo Measure is a marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue.
It captures touchpoints throughout the buyer journey, supports multiple attribution models, and maps interactions to milestone stages such as first touch, lead creation, opportunity creation, and closed revenue to provide detailed channel performance reporting.
Headquarters
Pricing
(300M+ events) $490+/month
(20,000M+ events) $3,000+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Russia in the Marketing Attribution category.
- 🔥 11st most popular in Russia in the Analytics category.
- ⭐ 9th most popular in the United States in the Marketing Attribution category.
- ⬆️ 70th most popular in the United States in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Yandex company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.