🆚 Brevo vs. Klaviyo

Compare technologies based on real-world usage data *
Brevo
Klaviyo

Type

Customer relationship management system
Marketing automation platform

About

Brevo is a cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

It supports email, SMS, WhatsApp and push notifications campaigns, offers a drag-and-drop email editor, transactional emails via SMTP/API, segmentation and A/B testing, and landing pages and web forms.

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Headquarters

Paris, France
Boston, Massachusetts, United States

Website

brevo.com #2,187
klaviyo.com #1,195

Pricing

Free version ✔️300 emails/day
Starter$9+/month
Business$18+/month
EnterpriseCustom
Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)$45+/month
Email and SMS
(5K emails + 100 SMS credits)$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122

Categories

CRM › Rank #3
Marketing Automation › Rank #4
Marketing Automation › Rank #2
Email Marketing › Rank #7
Email Marketing › Rank #2
Scheduling › Rank #2
CDP › Rank #1
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 5 times more popular than Brevo.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Brevo is more popular in France, Italy, and Austria.
United States
United Kingdom
France
Australia
Germany
Italy
Canada
Netherlands
Spain
Denmark

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular than Brevo in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Blogs/Wiki
Entertainment
Internet Services
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,187
#2,677
#3,119
#3,237
#8,392
View more ➝
Name
Rank
#49
#1,195
#2,306
#2,431
#3,292
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.