🆚 Criteo vs. The Trade Desk

Compare technologies based on real-world usage data *

📈 Criteo is twice as popular as The Trade Desk.
🌍 Criteo is more popular in Germany, France, and Korea.
🌎 The Trade Desk is more popular in the United States, Australia, and Canada.

Criteo

The Trade Desk

Type

Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

The Trade Desk is a programmatic demand-side platform that helps marketers reach their audiences across channels using data.

Headquarters

Paris, France

Ventura, California, United States

Website

criteo.com #14,506

thetradedesk.com #57,659

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 2.2 times more popular than The Trade Desk.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in Germany, France, and Korea, while The Trade Desk is more popular in the United States, Australia, and Canada.

United States

Germany

France

Korea

United Kingdom

Japan

Italy

Spain

Turkey

Australia

Awards

🥉 Third most popular in Korea in the Advertising category.
⭐ 4th most popular in Turkey in the Advertising category.
⭐ 6th most popular in France in the Advertising category.
⭐ 6th most popular in Italy in the Advertising category.
⭐ 7th most popular in Spain in the Advertising category.

⭐ 9th most popular in the United States in the Advertising category.
⭐ 9th most popular in New Zealand in the Advertising category.
⭐ 10th most popular in Australia in the Advertising category.
🔥 11st most popular in Canada in the Advertising category.
🔥 11st most popular in Singapore in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and marketing and merchandising, while The Trade Desk is more commonly used on business, education and reference, and finance and banking sites.

Online Shopping

Blogs/Wiki

Business

Marketing/Merchandising

Fashion/Beauty

General News

Travel

Entertainment

Education/Reference

Real Estate