🆚 DAP vs. HubSpot Analytics
- 📈 HubSpot Analytics is much more popular than DAP.
- 🌍 HubSpot Analytics is more popular in all countries.
Type
About
The Digital Analytics Program (DAP) is a U.S. government-wide analytics solution required for all public-facing federal websites.
HubSpot Analytics is a marketing analytics platform integrated with 
HubSpot CRM that measures website activity, campaign performance, and marketing channels.
It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.
Headquarters
Pricing
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 66th most popular in the United States in the Analytics category.
- ⭐ 4th most popular in Finland in the Analytics category.
- ⭐ 4th most popular in Norway in the Analytics category.
- ⭐ 5th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Australia in the Analytics category.
- ⭐ 5th most popular in New Zealand in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
GSA company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.