🆚 Demandbase vs. ZoomInfo WebSights

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Identity resolution software solution

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

ZoomInfo WebSights is a B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

It identifies anonymous traffic by matching IP addresses to company profiles from ZoomInfo's B2B database, tracks visited pages and engagement signals, provides firmographic details such as industry and company size, and integrates with CRM and sales engagement platforms such as Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, and Marketo.

Headquarters

San Francisco, California, United States
Vancouver, Washington, United States

Website

Pricing

Free version ❌
Custom
Free version ✔️WebSights Lite, up to 10 visitor reveals per day
$15,000+/year

Categories

Identity Resolution › Rank #11
Identity Resolution › Rank #1
Lead Generation › Rank #22
Advertising › Rank #72
Marketing Attribution › Rank #8
Analytics › Rank #31

Popularity

Determined by the number of sites using each technology.

The ZoomInfo WebSights identity resolution software solution is 5 times more popular than Demandbase.
Total websites

Market share

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

ZoomInfo WebSights is more popular in the United States, the United Kingdom, and Canada, while Demandbase is more popular in the Netherlands, China, and Japan.
United States
United Kingdom
Canada
Germany
Australia
France
Netherlands
India
Ireland
China

Awards

Popularity by domain category

Determined by the number of sites in each category.

ZoomInfo WebSights is more popular than Demandbase in all market segments.
Business
Software/Hardware
Internet Services
Marketing/Merchandising
Online Shopping
Finance/Banking
Health
Education/Reference
Job Search
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#455
View more ➝
Name
Rank
#1,333
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.