🆚 Drip vs. Klaviyo

Compare technologies based on real-world usage data *

📈 Klaviyo is much more popular than Drip.
🌍 Klaviyo is more popular in all countries.

Drip

Klaviyo

Type

Marketing automation platform

About

Drip is a marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

It offers visual workflow automation with behavior-based triggers, flexible audience segmentation and tagging, personalized email campaigns, performance analytics and A/B testing, and integrates with e-commerce platforms such as Shopify, WooCommerce, Magento and BigCommerce.

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Headquarters

Minneapolis, Minnesota, United States

Boston, Massachusetts, United States

Website

drip.com #59,430

klaviyo.com #1,195

Pricing

Free version ❌Free 14-day trial

$39+/month

Free version ✔️500 emails + 150 SMS credits per month

Email
(15K emails)$45+/month

Email and SMS
(5K emails + 100 SMS credits)$20+/month

Marketing Analytics$100+/month

Advanced Klaviyo Data Platform$500+/month

Customer Agent
(75+ AI conversations)$50+/month

Price per SMSUSA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122