🆚 Google Marketing Platform vs. Google Ads

Compare technologies based on real-world usage data *
Google Marketing Platform
Google Ads
Type
Advertising technology
Advertising technology
About
An online advertising and analytics platform from Google.
Google Ads is a pay-per-click advertising platform owned by Google.
Headquarters
Mountain View, California, United States
Mountain View, California, United States
Website
marketingplatform.google.com
ads.google.com
Categories
Advertising › Rank #13
Advertising › Rank #2
Analytics And Tracking › Rank #5
Popularity

Determined by the number of sites using each technology.

Google Ads advertising technology is 11 times more popular than Google Marketing Platform.
Total websites
Market share
Advertising
Popularity by country

Determined by the number of sites detected from each country.

Google Ads is more popular than Google Marketing Platform in all countries.
United States
Japan
United Kingdom
Germany
Canada
Australia
India
Brazil
Spain
Poland
Awards
Popularity by domain category

Determined by the number of sites in each category.

Google Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while Google Marketing Platform is more commonly used on sports sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Health
Fashion/Beauty
Software/Hardware
Finance/Banking
Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2
#4
#7
#40
#54
Name
Rank
#2
#4
#7
#11
#15
Compare alternatives

Technologies with similar characteristics.

See also

Data updated

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

When interpreting and using the results, please read our methodology and disclaimer.