🆚 Google Marketing Platform vs. Revive Adserver
- 📈 Google Marketing Platform is four times more popular than Revive Adserver.
- 🌎 Google Marketing Platform is more popular in Japan, the United States, and the United Kingdom.
- 🌍 Revive Adserver is more popular in Germany, Italy, and Russia.
Statistics based on 3.3M+ analyzed websites. About this data
Google Marketing PlatformType
Advertising technology
Advertising technology
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Revive Adserver is an open-source ad serving system.
Headquarters
Mountain View, California, United States
Jonkersvaart, Groningen, Netherlands
Categories
Advertising › Rank #12
Advertising › Rank #34
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 4 times more popular than Revive Adserver.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, the United States, and the United Kingdom, while Revive Adserver is more popular in Germany, Italy, and Russia.
Japan
United States
United Kingdom
Germany
Spain
France
Poland
Italy
Brazil
Netherlands
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- 🥈 Second most popular in Macedonia in the Advertising category.
- 🥉 Third most popular in Albania in the Advertising category.
- ⭐ 8th most popular in South Africa in the Advertising category.
- ⭐ 9th most popular in Bulgaria in the Advertising category.
- ⭐ 9th most popular in Slovakia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on business, blogs and wiki, and marketing and merchandising, while Revive Adserver is more commonly used on general news, portal sites, and public information sites.
Business
General News
Blogs/Wiki
Marketing/Merchandising
Finance/Banking
Entertainment
Online Shopping
Travel
Education/Reference
Health
Top sites
Top-ranked sites that use these technologies.
Name
Rank
#882
#897
#933
#941
#974
Compare alternatives
Technologies with similar characteristics.
Google AdSense
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Ezoic
Criteo
OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.