🆚 Google Ad Manager vs. Yahoo Advertising
- 📈 Google Ad Manager is much more popular than Yahoo Advertising.
- 🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
- 🌍 Yahoo Advertising is more popular in Taiwan and Seychelles.
Google Ad Manager
Yahoo AdvertisingType
About
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid 
Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
Yahoo Advertising is a pay-per-click digital advertising platform.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Albania in the Advertising category.
- 🥉 Third most popular in Poland in the Advertising category.
- 🥉 Third most popular in Greece in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in Hungary in the Advertising category.
- 🥉 Third most popular in Taiwan in the Advertising category.
- ⭐ 9th most popular in Hong Kong in the Advertising category.
- ⬆️ 24th most popular in Brazil in the Advertising category.
- ⬆️ 26th most popular in the United States in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Equativ
AdRoll
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.