🆚 Google Analytics vs. NIQ

Compare technologies based on real-world usage data *
Google Analytics
NIQ

Type

Web analytics tool
Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.

It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.

Headquarters

Mountain View, California, United States
Chicago, Illinois, United States

Website

analytics.google.com
nielseniq.com #7,140

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 4 360$50,000+/year
Free version ❌
Custom

Categories

Analytics › Rank #1
Analytics › Rank #134

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 4,923 times more popular than NIQ.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than NIQ in all countries.
United States
Japan
United Kingdom
Germany
Spain
France
Italy
Netherlands
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than NIQ in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2
#4
#5
#12
#15
View more ➝
Name
Rank
#232
#355
#437
#477
#507
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.