🆚 Google Analytics vs. Smartlook

📈 Google Analytics is much more popular than Smartlook.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.8M+ analyzed websites. About this data

Google Analytics

Smartlook

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Smartlook is a product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027.

It records full-resolution sessions without sampling, supports retroactive funnel creation, detects rage taps, generates heatmaps, and links crash reports to session replays.

Headquarters

Mountain View, California, United States

San Jose, California, United States

Website

analytics.google.com

smartlook.com #580,087

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️

Pro $55+/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 302 times more popular than Smartlook.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Smartlook in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

India

Australia

Netherlands

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⭐ 7th most popular in the Czech Republic in the Analytics category.
⭐ 9th most popular in Slovakia in the Analytics category.
⭐ 9th most popular in Hungary in the Analytics category.
🔥 13rd most popular in Poland in the Analytics category.
🔥 15th most popular in Brazil in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Smartlook in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#20

Name

Rank

#1,425

#5,505

#5,796

#7,100

#7,887