🆚 Google Analytics vs. PostHog

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

PostHog is an open-source product analytics platform available as a self-hosted deployment or managed cloud service.

It offers event and funnel analytics, retention and cohort analysis, session recording and heatmaps, feature flags and A/B testing, customizable dashboards, plugins, and data export to data warehouses such as BigQuery and Snowflake.

Headquarters

Mountain View, California, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 4 360$50,000+/year
Free version ✔️Open source
PostHog Cloud
Free tier ✔️1M events, 5K session recordings
Usage based (after 1M free events)$0.00005-/event
Enterprise$2,000+/month

Categories

Analytics › Rank #1
Analytics › Rank #42
A/B Testing › Rank #5
Feature Management › Rank #3

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 335 times more popular than PostHog.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than PostHog in all countries.
United States
Japan
United Kingdom
Germany
Spain
France
Italy
Netherlands
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than PostHog in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
View more ➝
Name
Rank
#1,016
#2,267
#2,710
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.