🆚 Hotjar vs. OptiMonk

Type

Web analytics tool
Conversion optimization tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

OptiMonk is a conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing.

It offers 300+ popup templates, a drag-and-drop editor, AI-generated campaign creation from a store URL, a popup frequency limiter per visitor, revenue analytics, and integrations with Shopify, HubSpot, and Klaviyo.

Headquarters

St. Julian's, Malta
Debrecen, Hungary

Website

Pricing

Free version ✔️ 20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️ 1 domain, 10K pageviews per month
Essential
(20K+ pageviews)
$29+/month
Growth
(100K+ pageviews)
$99+/month
Premium
(500K+ pageviews)
$249+/month

Categories

Analytics › Rank #7
Conversion Optimization › Rank #1
Conversion Optimization › Rank #14
Feedback › Rank #2
A/B Testing › Rank #10
Personalization › Rank #8

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 25 times more popular than OptiMonk.
Total websites

Market share

Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while OptiMonk is more popular in Hungary.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than OptiMonk in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,278
#1,333
#7,058
#7,767
View more ➝

See also

🗃️ About This Data