🆚 HubSpot Analytics vs. Mixpanel

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️
Marketing Hub
Starter
(1K contacts)
$20/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month
Free version ✔️Up to 1 million monthly events
Growth$140+/month
EnterpriseCustom

Categories

Analytics › Rank #9
Analytics › Rank #39
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The HubSpot Analytics tool is 13 times more popular than Mixpanel.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia, while Mixpanel is more popular in Russia, Jordan, and the U.S. Virgin Islands.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Spain
Japan
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

HubSpot Analytics is more popular than Mixpanel in all market segments.
Business
Internet Services
Marketing/Merchandising
Software/Hardware
Education/Reference
Online Shopping
Finance/Banking
Health
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,024
#1,179
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.