🆚 Index Exchange vs. OpenX

Type

Advertising technology
Advertising technology

About

A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Toronto, Ontario, Canada
Pasadena, California, United States

Website

Categories

Advertising › Rank #37
Advertising › Rank #23

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 1.8 times more popular than Index Exchange.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and the United Kingdom, while Index Exchange is more popular in Italy, Australia, and Canada.
United States
Germany
United Kingdom
Poland
Turkey
France
Italy
Spain
Netherlands
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, business, and blogs and wiki, while Index Exchange is more commonly used on online shopping, entertainment, and marketing and merchandising sites.
General News
Online Shopping
Business
Entertainment
Blogs/Wiki
Marketing/Merchandising
Fashion/Beauty
Health
Travel
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
View more ➝
Name
Rank
#131
View more ➝

See also

🗃️ About This Data