🆚 Index Exchange vs. PubMatic

Compare technologies based on real-world usage data *
Index Exchange
PubMatic

Type

Advertising technology
Advertising technology

About

A global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.

PubMatic is a supply-side programmatic advertising platform.

Headquarters

Toronto, Ontario, Canada
Redwood City, California, United States

Website

indexexchange.com #128,143
pubmatic.com #137,798

Categories

Advertising › Rank #37
Advertising › Rank #25

Popularity

Determined by the number of sites using each technology.

PubMatic advertising technology is 1.7 times more popular than Index Exchange.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

PubMatic is more popular in the United States, the United Kingdom, and Turkey, while Index Exchange is more popular in Germany, Poland, and Canada.
United States
Germany
United Kingdom
Turkey
Italy
France
Spain
Poland
Australia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

PubMatic is more popular among sites focused on general news, blogs and wiki, and business, while Index Exchange is more commonly used on online shopping, entertainment, and marketing and merchandising sites.
Online Shopping
General News
Blogs/Wiki
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#15
#67
#97
#104
#131
View more ➝
Name
Rank
#67
#78
#97
#131
#140
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.