🆚 Keap vs. Mailchimp

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Keap.
🌍 Mailchimp is more popular in all countries.

Keap

Mailchimp

Type

Customer relationship management system

Email marketing platform

About

Keap is a fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

It includes unified contact management, visual sales pipelines, automated email and SMS campaigns, built-in scheduling, advanced workflow automation, invoices with payment processing, landing pages and lead capture forms, and integrations with third-party apps such as Zapier, Gmail, Outlook, and Zoom.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Dallas, Texas, United States

Atlanta, Georgia, United States

Website

keap.com #7,753

mailchimp.com #3,405

Pricing

Free version ❌Free 14-day trial

$299+/month

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country