🆚 Klaviyo vs. Mailjet

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Email marketing platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Mailjet is a cloud-based, all-in-one email service provider (ESP) that allows you to send both transactional and marketing email campaigns.

Headquarters

Boston, Massachusetts, United States
Paris, France

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122
Free version ✔️6,000 emails/month, 200 emails per day
Essential
(15K+ emails)
$17+/month
Premium
(15K+ emails)
$27+/month

Categories

Marketing Automation › Rank #2
CDP › Rank #1
Email Marketing › Rank #2
Email Marketing › Rank #19
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 19 times more popular than Mailjet.
Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Mailjet is more popular in Luxembourg, New Caledonia, and Reunion.
United States
United Kingdom
Australia
France
Germany
Canada
Netherlands
Denmark
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular than Mailjet in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Blogs/Wiki
Entertainment
Internet Services
Alcohol

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#12,451
#13,082
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.