🆚 Lotame vs. Oracle BlueKai

Compare technologies based on real-world usage data *

Type

Data management platform
Data management platform

About

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

Headquarters

Columbia, Maryland, United States
Austin, Texas, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

DMP › Rank #4
DMP › Rank #10
Identity Resolution › Rank #4

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 2.8 times more popular than Oracle BlueKai.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and the United Kingdom, while Oracle BlueKai is more popular in Germany, Japan, and Spain.
United States
Turkey
United Kingdom
Germany
Canada
Indonesia
Brazil
Australia
India
Singapore

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and marketing and merchandising, while Oracle BlueKai is more commonly used on online shopping, fashion and beauty, and software and hardware sites.
General News
Business
Online Shopping
Marketing/Merchandising
Entertainment
Finance/Banking
Blogs/Wiki
Sports
Fashion/Beauty
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#327
View more ➝
Name
Rank
nesine.com
#662
#1,333
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.